After Hours with Herky explores how campus identity can transform after dark, reimagining spaces into an immersive nighttime experience. The project centers around creating a vibrant, student focused campus that blends amenities like entertainment, community, and discovery into one cohesive environment.

Through design choices, the identity captures the energy where light, movement, and interactions guide the guest’s experience. Wayfinding, visual systems, and environmental graphics work together to help visitors navigate the space intuitively while still feeling a sense of excitement.

At its core, this project highlights the intersection of purpose and atmosphere. It demonstrates how design can shape not only how people move through a space, but how they feel within it turning a campus into a dynamic destination that invites connection, exploration, and memorable experiences.